Website creation Morocco: choosing between a showcase site, e-commerce and Shopify before you pay.
Showcase site, online store or platform: the right format depends on what the site has to do for your business. This guide starts from your needs, even if they are still vague, gives Webotic's published prices in MAD and explains what pushes them up.
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Creating a website in Morocco with Webotic costs from 12,000 MAD excl. tax for a 5-page showcase site delivered in 14 working days, 12,000 to 50,000 MAD for a Shopify store launched in 4 to 8 weeks, and from 80,000 MAD for a custom platform, all as a flat fee in MAD.
- Website creation in Morocco at Webotic starts at 12,000 MAD excl. tax for a 5-page showcase site and at 80,000 MAD for a custom platform.
- If you sell online, budget 12,000 to 50,000 MAD for Shopify development, plus the subscription and payment costs.
- Six variables set the price: pages, languages, design, catalogue, payment and integrations.
- Published timelines: 14 working days for a standard showcase site, 4 to 8 weeks for Shopify, 10 to 16 weeks for a platform.
Three questions to answer before asking for a quote
A company that does not yet know its needs does not need a full specification. Three answers are enough to point the project in the right direction. First: where does the sale close? If customers call, message you on WhatsApp or fill in a form, the site has to build trust and generate enquiries, which makes it a showcase site. If they pay online or order with cash on delivery, you need a store. If they book, log in to a client area or run a calculation specific to your trade, you are beyond the standard formats. Second: who will edit the content, and how often? A team publishing daily without a developer has different needs from an SME that changes its copy twice a year. Third: who are you talking to? A local French-speaking clientele, an Arabic-speaking audience and buyers abroad do not call for the same number of languages. Write these answers down in five lines. They are enough for a first estimate, and they stop you paying for features nobody will use. If you are torn between two formats, start with the simpler one, on a technical base that can grow.
- Sale closed by phone, WhatsApp or form: showcase site.
- Payment online or on delivery: e-commerce store.
- Bookings, client area or trade-specific calculation: custom platform.
- Five lines of brief are enough for a first estimate.
Showcase site: what 12,000, 22,000 and 45,000 MAD cover
A showcase site suits service companies, professional firms, manufacturers and local shops whose sale closes away from the site. From 12,000 MAD excl. tax, the SME pack covers 5 pages: home, about, two services and a geolocated contact page, with structured data, a server-side tracked form and Google Business Profile setup. From 22,000 MAD, the pro pack goes up to 10 pages and adds a blog, French and English with hreflang, Google and Meta conversion tracking, and one month of local SEO management. From 45,000 MAD, the custom pack brings a dedicated design, animations and a connection to your CRM, over a 4 to 6-week project. The standard pack is delivered in 14 working days once the brief and mock-up are approved. The first year of hosting and 2 hours of back-office training are included. The line-by-line detail is on our business website page for Casablanca. Webotic builds in Next.js or Astro by default. WordPress remains relevant if your team edits daily with no developer available.
- 12,000 MAD excl. tax: 5 pages, Google Business Profile configured.
- 22,000 MAD: up to 10 pages, blog, FR/EN, conversion tracking.
- 45,000 MAD: dedicated design, CRM connection, 4 to 6 weeks.
- Included in every pack: first year of hosting and back-office training.
E-commerce and Shopify: count the full cost
If you sell online, the price of the site is only one line of the budget. Developing a Shopify store costs 12,000 to 50,000 MAD depending on scope and theme, with a launch in 4 to 8 weeks. On top of that comes the Shopify subscription, 29 to 299 USD a month, and payment: CMI integration is billed once at 6,500 to 9,500 MAD, then bank fees take 1.2 to 1.8 % of each transaction. In Morocco, cash on delivery dominates. Plan for it from the start and track the orders that are actually confirmed: the confirmation rate sits between 55 and 75 %, which changes your profitability maths. Our published e-commerce flat fee of 45,000 MAD covers an import of up to 200 products, CMI and cash-on-delivery payment, French and English, and the measurement pixels; a catalogue of 50 to 200 products takes 7 to 10 weeks. Shopify suits stockable products. For bookable stays or services, the reasoning changes. The detailed calculation is on our Shopify website pricing page.
- Shopify development: 12,000 to 50,000 MAD, launch in 4 to 8 weeks.
- Subscription: 29 to 299 USD a month, on top of development.
- CMI integration: 6,500 to 9,500 MAD once, plus 1.2 to 1.8 % bank fees.
- Cash on delivery: 55 to 75 % confirmation, to build into your numbers.
What moves a quote up or down
For the same format, six variables explain the gap between two quotes. Page count: each service has its own URL, copy and structured data. Languages: French and English come with the pro pack, and one more language, Arabic or Spanish, is priced at 6,000 to 8,000 MAD. Design: an existing base costs less than a dedicated Figma mock-up, and the difference shows between the 12,000 MAD pack and the 45,000 MAD one. Catalogue: import, variants and pricing rules lengthen a store's timeline. Payment: CMI, cash on delivery and currencies each need their own configuration. Integrations: a CRM, an ERP or a booking engine tips the project into platform territory, from 80,000 MAD and up to 250,000 MAD or more. The schedule also depends on you: it assumes copy and photos arrive soon after kick-off. A riad or boutique hotel has its own flat fees, from 28,000 MAD, described on our web development page for Marrakech. Our public price list is on the pricing page.
- Extra language: 6,000 to 8,000 MAD depending on the site format.
- Dedicated mock-up instead of an existing base: from 12,000 to 45,000 MAD.
- CRM or ERP integrations: platform from 80,000 MAD.
- Late copy and photos: the schedule slips by the same amount.
After launch: measurement, traffic, evolution
A delivered site does not bring customers yet: you have to measure it, then send traffic to it. On performance, we promise no score: every site is measured on mobile and delivered with a report. As a reference point, across 19 showcase sites delivered in 2024-2025, the median mobile Lighthouse reading is 97, with a median LCP of 1.7 s on simulated 4G. These are observations, and they vary with your images, scripts and hosting. On tracking, forms and purchases must report as conversions from day one, otherwise no advertising spend can be read. On traffic, two routes complement each other. Organic search takes 4 to 6 months to move positions on commercial queries. Google Ads captures demand that already exists, at a cost that depends on your sector. Plan for what comes next as well: hosting is included for the first year only, and a site changes with your offers. If you are still comparing providers, our web agency in Morocco page sets out the selection criteria and what you should own at the end.
- Performance measured on mobile and delivered with a report.
- Conversions tracked from day one, before any advertising.
- SEO: 4 to 6 months to move commercial positions.
- Hosting included for the first year, to be budgeted after that.
FREQUENTLY ASKED QUESTIONS
01How much does website creation cost in Morocco in 2026?
At Webotic, a 5-page showcase site starts at 12,000 MAD excl. tax, a pro showcase site of 7 to 10 pages with a blog at 22,000 MAD, and a custom showcase site at 45,000 MAD. A Shopify store costs 12,000 to 50,000 MAD in development, excluding the subscription and payment fees. A platform with integrations starts at 80,000 MAD and can reach 250,000 MAD or more. The fee is flat in MAD, and the first year of hosting is included.
02Which type of site should I choose if I do not know my needs yet?
Start from where the sale closes. If your customers call or fill in a form, a showcase site is enough, from 12,000 MAD excl. tax. If they pay online or on delivery, you need a store, usually on Shopify for stockable products. If they book or use a client area, the project calls for a custom platform. If in doubt, describe your business in five lines: our estimate within 48 hours will point to the right format for you.
03How long does it take to create a website in Morocco?
A standard showcase site of 5 to 7 pages is delivered in 14 working days once the brief and mock-up are approved. A custom showcase site takes 4 to 6 weeks. A Shopify store launches in 4 to 8 weeks, and a catalogue of 50 to 200 products brings that to 7 to 10 weeks. A platform with integrations takes 10 to 16 weeks, depending on how many APIs need connecting. The most common delay comes from copy and photos, so plan them from the start.
04Shopify, WordPress or a custom site: which should I choose in Morocco?
Shopify suits the sale of stockable products: hosting is included and you pay a subscription of 29 to 299 USD a month. WordPress remains relevant if your team edits content daily with no developer available. Next.js or Astro is our default for a showcase site, because these technologies leave room for the site to evolve. Custom work is justified when you have to connect a CRM, an ERP or a booking engine, from 80,000 MAD.
05What costs should I plan for after a site goes live?
On a showcase site, the main recurring item is hosting, included for the first year. With Hostinger Maroc, it runs from 39 MAD a month on shared hosting to 280 MAD a month on a VPS. On a Shopify store, add the subscription of 29 to 299 USD a month and 1.2 to 1.8 % in bank fees per CMI transaction. Traffic is budgeted separately: SEO at Webotic starts at 6,500 MAD a month, and advertising depends on your sector and objectives.
06Is the site's performance score guaranteed?
No. A score depends on images, added scripts, content and hosting, including after delivery. Webotic measures the mobile performance of every site and delivers it with a report, so you know exactly where you stand. As a reference point, the median mobile Lighthouse reading across 19 showcase sites delivered in 2024-2025 is 97. That is an observation on past projects. It is not a commitment for your site, and any provider promising one should explain how they will keep it.
We price your website within 48 hours
Describe your project in five lines: where the sale closes, number of pages or products, languages, integrations. Within 48 hours you receive a detailed estimate in MAD and a schedule. If a simpler option meets your need, we will tell you.