Meta CAPI
Meta CAPI, Conversions API and server signals: make Facebook and Instagram tracking reliable despite iOS and cookie loss.
8 articles- 01Meta CAPINext-generation Meta Andromeda: what really changes for your campaigns in Morocco.On October 28, 2026, Meta presented the next generation of Andromeda, the system that decides which ads can enter the auction. There is no setting to turn on. For an advertiser in Morocco, the change…9 min
- 02Meta CAPIMeta agency ad account in Morocco: what you risk and how to stay in control.Looking for an agency ad account because your Meta account is restricted or your card keeps failing? A rented account fixes neither cause and takes control away from you. The solid route: a business…10 min
- 03Meta CAPIDynamic catalogue retargeting in Morocco: DPA, feed and sequencing — the 2026 ROAS guideIn 2026, dynamic retargeting (Dynamic Product Ads) is the highest-ROAS lever in a Moroccan e-commerce Meta account: where prospecting runs between 1.5 and 3, well-sequenced DPA…10 min
- 04Meta CAPIMeta Advantage+ Audience in 2026: targeting is creative and signal — not interestsIn 2026, Facebook Ads targeting is no longer decided in the interest picker — it is decided by your creative and the quality of the signal you feed the algorithm. Advantage+ Aud…10 min
- 05Meta CAPIInstagram Ads Cost in Morocco 2026: CPM, CPC, minimum budget — the real numbersIn 2026, Instagram advertising in Morocco costs on average 25 to 60 MAD per thousand impressions (CPM) and 1 to 3.5 MAD per click (CPC), depending on placement, sector, and targ…11 min
- 06Meta CAPIHow to implement Meta Conversions API: step-by-step technical guideCAPI sends conversions server-to-server, bypassing browser limits. Full setup walkthrough: pixel deduplication, event match quality above 8.0, EMQ scoring and the four-week ramp-up to stable algorithm performance.12 min
- 07Meta CAPIMeta retargeting in Casablanca and Rabat: audience design and frequency capsRetargeting still drives 30 to 40 percent of paid revenue when audiences are layered by intent depth. Building seven-day viewers, fourteen-day add-to-cart and thirty-day quote-requested pools with frequency caps that protect brand.8 min
- 08Meta CAPILead quality scoring on Meta Ads: closing the loop between CRM and algorithmOptimizing on raw form-fills feeds Meta noise. Scoring every lead 0 to 100 in the CRM and sending only qualified ones as conversion events rebuilds the signal. Qualified CPL drops 35 to 40 percent in six weeks.10 min